The words ‘Google Algorithm Update’ strike fear in the hearts of developers and brand owners alike.

Today, a new algorithm has started to affect website traffic whose sites aren’t classed as ‘mobile friendly’.  It’s being referred to as ‘Mobilegeddon’, due to the ‘significant’ effect it may have on some brands, seeing website traffic dropping considerably from today, when the new algorithm roll-out begins.

Panda and Penguin updates caused some real issues for SMEs and large brands alike – meaning lots of headaches for brands that saw their organic traffic drop, as a result of the changes Google made during those updates.

Mobile is serious business; Google estimates that 50% of global searches come from mobile and an IMRG/Cap Gemini survey shows 40% of online transactions are done via a mobile (including in-app purchases).

Ultimately, these changes are to make the user experience better for the customer, which we are all after. However, it may create some headaches along the way if your site isn’t optimised as it should be.

If you want to know whether your site qualifies as mobile-friendly – use this online test built by Google developers.

Talk to us if you want to know more about how to make your site ‘mobile friendly’, we’d love to chat about it.